Sarantium
I have a few items that I refuse to buy store brand.  I just feel that the store brand is not even close to the brand name version.  On the same token there are certain items that I WOULD NEVER buy brand name...

BRAND NAME MUSTS

  1. Kraft dinner
  2. Tampax
  3. Always
  4. Heinz ketchup
  5. Miracle Whip

STORE BRAND MUSTS
  1. Cereal
  2. Soda
  3. Mustard
  4. Diaper Wipes

What are your "brand name" musts?
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